Meet the Board

Post the 2020 Black Summer bushfires, the pandemic and natural disasters, it is essential for our industry to develop a recovery plan that supports businesses to be 'future proofed', risk adverse and resilient.  A key to this strategy is to develop a new plan for year-round tourism in our region so that we are not so reliant on traditional peak holiday seasons but consider a seasonal approach that will appeal to different markets at different times of the year.  We should also consider specific strategies that target attracting local, state and international markets and to promote the many truely unique experiences that the South Coast has to offer over a twelve month period.

We need to work together collaboratively with South Coast tourism businesses, corporate companies that invest in our region and Local, State and Federal, Government bodies to develop a ‘whole of the South Coast experience’.  This can be achieved through linking must-do bookable experiences and developing market ready products that will enable our destination to be promoted directly to consumers and through the broader tourism distribution networks who can promote and on-sell our destination. We aim to identify the 'gems' and connect the dots to build  must do visitor experiences. Linking up the South Coast experiences and connecting the four regions of the South Coast, will enable us to develop commissionable itineraries that encourage longer visitor stays and itineraries that are compelling and competitive with other tourism destinations in Australia.

The South Coast Tourism Industry Association now exists to serve you, the South Coast Tourism industry and we will focus on nothing else.