We exist to work with the industry and our members to ensure we navigate through the challenges and opportunities facing regional tourism. Our aim is to bridge the gap between generic destination marketing campaigns and essential B2B / B2C marketing and sales activities that create measurable conversion for our members.
"Resilient tourism businesses are those that continually innovate to stay ahead of market trends, look for efficiencies to reduce costs, diversification opportunities to increase income, whilst retaining a strong customer focus"
The South Coast Tourism Industry Association (SCTIA) was initiated in January 2020 post the NSW South Coast bush fires. Since SCTIA's inception our tourism industry has faced ongoing impacts of the Covid-19 pandemic and further natural disasters. The association recognised the need for the tourism industry to have an independent voice, to ensure cohesion between government tourism bodies and the needs of tourism businesses on the South Coast, NSW. The South Coast Tourism Industry Association aims to recognise, develop and implement new strategies for our tourism industries future. Our aim is to identify opportunities for members and their communities to benefit from recovery funds and grants that support future tourism growth and the promotion of the South Coast, NSW. The association was formed to provide a platform for advocacy, education, marketing and networking opportunities.
The South Coast 2020 bushfires and subsequent pandemic and natural disasters, exposed a number of key issues that need to be addressed:
In short, it is time for our tourism industry to engage and collaborate, to recover from the impacts of 2020 and 2021, to come up with new concepts and ideas that enable greater resources and funding support to rebuild and secure our place, as a desirable tourism destination to domestic and international markets. We aim to create a resilient and more economically sustainable industry on the South Coast, NSW.
Visit the membership page or email us here